All inventions go through a series of phases before they inevitably fail or prosper. This process begins in the launch phase, when the initial idea or product is introduced to the world.
If the product survives this crucial time, then it carries over into the uptake phase where early adopters claim it. After this, a tipping point is reached, and the early majority accepts the invention.
Once the tipping point subsides, a maturation phase occurs, and the late majority follows in the footsteps of those who adopted the product earlier. The final phase of this process is the saturation phase when the laggards finally join in with the rest of the consumers.
The saturation phase is what most inventors fear because it is at this time that the product reaches a stagnant point. Most people have already bought or invested in the product at this point, so there is not much more room for growth. For this very reason, many products go through constant changes to compete with other companies and boost their overall sales.
When Tesla, Inc. produced their first electric vehicle, many people doubted the safety and the reliability of it. There were very few people who trusted the invention.
However, as time progressed and sales increased, the idea of electric vehicles became more normalized, and people were no longer opposed to the idea. It took numerous models, adjustments, and changes, but the end goal was eventually met.
Tesla, Inc. is now a household name due to the strides they made in the automotive industry. Although they have certainly come very far from their humble beginnings, the company still continues to release new and exciting features in an effort to avoid the saturation phase.
In order for an invention to succeed, there must be brave pioneers to test the waters and give the product a chance. From there, more and more people will give in to curiosity and participate in the trend.
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